Classic Solitaire
Side Stone
Three Stone
Halo Rings
Vintage Diamond Rings
Round
Princess
Emerald
Oval
Pear
Asscher
Five Stone Rings
Eternity
Womens Plain
Mens Plain
Mens Diamond
Solitaire Pendant
Initial Pendants
Circle Pendants
Casual Pendant
Stud Earrings
Halo Earrings
Mens Earrings
Casual Earrings
Carat
Carat is the most commonly discussed factor, but often the most misunderstood. A carat (ct) is a unit of weight, not size—1 carat = 0.2 grams. A well-cut 0.90 ct diamond can sparkle more and appear larger than a poorly cut 1.00 ct. Prioritise quality over number.
Clarity
Clarity measures the natural inclusions or blemishes within or on the surface of a diamond. A VS2 or SI1 diamond often appears flawless to the naked eye and offers excellent value.
- FL: Flawless
- IF: Internally Flawless
- VVS: Very, very slight inclusions
- VS: Very slight inclusions
- SI: Slight inclusions
- I: Inclusions visible to naked eye
Colour
Diamond colour refers to a lack of colour—the less colour, the more valuable the diamond. G–H colour diamonds are a sweet spot—near colourless with amazing brilliance at a more approachable price point.
| Grade | Description | Notes |
|---|---|---|
| D–F | Colourless | Bright, rare |
| G–H | Near Colourless | Great value |
| I–J | Slightly Tinted | Warmer tone |
| K–Z | Noticeable Colour | Vintage look |
Cut
The cut of a diamond has the greatest impact on its brilliance. Always prioritise cut over other Cs—it’s what gives the diamond its sparkle.
- Proportions: The angles and facets
- Symmetry: Even alignment of facets
- Polish: Surface finish
Diamond Shapes
Diamond shape refers to the outline and overall form of the stone. Each shape offers a unique personality and light performance.
- Round Brilliant: Maximum brilliance
- Princess: Modern square cut
- Oval: Elegant and lengthening
- Emerald: Step-cut vintage style
- Pear: Unique teardrop shape
- Marquise: Elongated form
- Heart: Romantic symbol
- Cushion: Soft rounded edges
- Asscher: Art Deco step cut
Jewelry Metals
The metal you choose affects your ring’s appearance and durability.
- Platinum: Naturally white and durable
- White Gold: Rhodium-plated alloy
- Yellow Gold: Traditional warm tone
- Rose Gold: Romantic coppery hue
- Rose Gold: Romantic coppery hue
- Silver: Bright, lustrous, and affordable
Lab-Grown vs Natural Diamonds
Lab-Grown Diamond
Grown using advanced lab technology
- Origin: Laboratory
- Cost: Lower
- Composition: Pure carbon
- Environmental Impact: Lower
- Visual: Identical to natural
- Resale Value: Lower
Natural Diamond
Formed naturally over billions of years
- Origin: Earth (mined)
- Cost: Higher
- Composition: Pure carbon
- Environmental Impact: Higher
- Visual: Identical to lab-grown
- Resale Value: Higher
